đĻ Funnels ׊×ר××× ×××¤× ××׊×Ē×׊×× × ×׊ר××
× ××Ē×× ×××¨× ×Š××-××ר-׊×× ×Š×ץ××× ×Š××× ×××× ×׊×××. ×××Ļ××× ××Ē ×-bottleneck, ××Ē×§× ××, ××××××× ×Š××.
754 ×× ×Š×× ×××§×¨× ×××Ŗ ×× ×××Ē× ×Š×××. 28 ×××Ļ× ×ĸ× CTA. ××Ŗ ××× ×× × ×¨×Š×.
×××¤× ×××××Ē× ×××Ē×?
×××§×× ××××× ×Ą ××׊×××¨× ×××× ××Ē funnel ××× ××Ē, ×פ׊ר פ׊×× ×׊×××:
Show me the funnel from page view to signup
××ץ××× ××××ר ×××××§ ×××¤× ×× ×¤×××.
×× ××׊
Agent Analytics ×Ē××××Ē ×ĸ×׊×× ×-funnel analysis ×××× ×. ××××ר×× ×¨×Ļ×Ŗ ×Š× ××ר××ĸ××, ×××§×××× ×××:
- conversion rate ××× ×Š××
- drop-off rate
- ץפ×ר×Ē ×׊×Ē×׊×× ××× ×Š××
- ××× ××××Ļ×ĸ ××× ×Š××××
×× ×Ą×× ×××××ĸ ׊ץ××× ×××× ××ר××Ĩ ×× ××קר ××××§ ××׊××¨× ×Š××.
××× ×× ×ĸ×××
Funnel ××× ×¤×Š×× ×¨×Ļ×Ŗ ×Š× ××ר××ĸ×× ×Š××Ē× ××Ļפ×× ×Š××׊×Ē×׊ ×ץ×××.
××××××:
- SaaS:
page_view -> cta_click -> signup - ×ץ×ר:
page_view -> add_to_cart -> checkout -> purchase - ××Ēר ×Ē×××:
page_view -> scroll_50 -> cta_click
×ץ××× ×Š××× ××Ē ×× ×Ē×× ××, ×××Ē× ××§×××× ×¤×ר××§ ×ר×ר ×Š× ××ץ×××.
××× ×× ×׊×× ×ץ××× ××
××× funnels, ×ץ××× ×× ×׊ ×××¤× ××׊ק××ĸ ××××Ĩ.
×ĸ× funnels:
- ××× ×××× ×××¤× ×× ×¤××× ××××××
- ××ĸ×× hypothesis
- ×××Ļר experiment ××××§×
- ×××× ×Š××
×× ×××××Ē ×-growth ×××××Ē××Ē: Measure â Hypothesize â Test â Measure again
Funnels + Experiments
××× ×Š× × ×××× ×Š××Ē××ר×× ×××ĸ××Ē:
- ××××§×× funnel
- ××××× bottleneck
- ×ר××Ļ×× experiment ×ĸ× ×××Ē× ×Š××
- ×××ר×× ×××××
×× ×ץ××× ×× â×× ×Ą× ××ר××â ××קר××. ××× ×ĸ××× ×ĸ× ×׊×× ××× ××׊ ×ר××ĸ.
פ××××
×פ׊ר ×× ×׊××× funnels ×פ×:
- ×ĸ××× ×× ×ץ×
- ××§×ר UTM
- ××׊×ר
×× ×פ׊ר ××××× ×× mobile users × ×׊ר×× ×××§×× ××ר, ×× ×× paid traffic ××Ē× ×× ×Š×× × ×-organic.
×××Ē×××
×××Š× ×§×¨×××: đĻ ××××§××Ē A/B ׊×ץ××× ×Š××× ××××Ē ×××× ××פ×ĸ××


